Learning from flaws
I know startups don’t usually post their weaknesses or flaws. But I want to point out an important thing I have faced, as the Founder of Web Developers LK, and would like to share it around.
Having a portfolio
I created webdevelopers.lk that included a portfolio page for my future clients though only 02 websites were displayed there. After 02 weeks of my website launch, I got inquiries which was good for my business. Customers started asking questions, liked to get more information and clear doubts they had. It went well. But then few clients wanted to see some of the work I have done. I have mentioned to them that few websites are in progress or to check the 02 samples under the portfolio page and so on.
Then I found out the customers who contacted me but did not order because their required website was not under the portfolio page. I realized I had not made enough samples for customers to choose from, for them to trust in my business and my work.
I have lost more than 3 clients because of that. They may or may not have been potential customers, but I decided to build more websites, even if I had to pay on my own for the domain and hosting or provide major discounts even if I didn’t get a vast profit out of it. Oh well, practice makes perfect right?
In the end, it’s your talent that needs to be presented to the world. By doing so, you will attract a huge customer base that you never thought you would at the start.
For those reading this article, present your work. Everything you have done in all categories. We don’t know what customers require or may find interesting from your collection. Once you have a good portfolio, with a minimum of 10 websites (or whatever it is you are promoting). When you know your business is growing and known by majority of your target audience, then have a sufficient budget in hand to promote it BIG through Facebook Ads or Google Ads or under third party sites etc. The start is always tough. But we learn from the mistakes and losses.
Write down: What went wrong, and can you fix it? / Is it worth fixing it? / If not, are there other ways?
